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Love your Google search results with extraordinary online brand reputation management

As Murphy’s law states that “If anything can go wrong, it will”, only smart organisations are prepared to combat with this seemingly inevitable possibility.  Few organisations today undertake reasonable actions for managing the long-term repercussions a perceived crisis can have on their Corporate Reputation. Reputation is a metric that defines how the customer base sees …


You Got to Care for Your Image Because No Body Else Will

Let’s admit it. Whether it’s the real world or the digital realm, no matter how many good deeds you boast in your track record, a smattering of negative act can ruin it all for your reputation and public image. And once the negative connotation starts, your reputation gets worse and worse. Unfortunately, in some cases …



Strategies for Dealing with Negative Online Reviews

More and more people these days rely on online reviews before making a purchase. According to Zendesk,  88% have been influenced by an online customer review before making a decision. According to a survey run by PhoCusWright, this is especially true for the travel and hospitality industry. More than 80% TripAdvisor users say that the site’s reviews …