Whether you’re an individual or business, once you go online your reputation becomes a matter of great concern. How you look online, how the targeted audience (including prospects and customers) perceives your brand, what they feel and say about your products and services – It all has a lot to do with your business, its performance, sales and profits.
While many online marketers and business owners recognise just how quickly things can go wrong with brand image and reputation when operating online, there are some who find themselves surrounded by myths that only keep them from managing their business reputation properly.
Added to that, here are three misconceptions that simply aren’t true and you must break free from in order to get better control over your brand reputation.
- There are no reviews online, it means my business is safe.
No reviews doesn’t necessarily mean you are doing all right. Rather, it indicates a lack of reputation, which is not a good thing to happen to any brand online. While a negative reputation can kill your business, a complete lack of reputation would do no good, either. It may take your prospects to question the existence and integrity of your brand.
- Internet reputation repair and management takes a great deal of time.
Large corporations and established businesses certainly need full-time reputation management, which may take a significant amount of time. But individuals and small businesses can do with a few minutes of regular reputation building and check-ups. Moreover, there are many professionals out there that offer reputation repair services and can help manage your online brand efficiently.
- Fake reviews can improve your brand reputation.
It has become a common tactic for many online marketers to publish fake reviews on the web using sham accounts. However, what they don’t realise is consumers can easily figure out whether a feedback is genuine or devised. So, rather than publishing fake reviews, you can focus on improving your products and services and gain customer satisfaction and loyalty.
Reputation management is a crucial aspect that can make or break any business in a matter of seconds. Hence, it is necessary to put your business in safe hands for reputation repair and management.