Let’s admit it. Whether it’s the real world or the digital realm, no matter how many good deeds you boast in your track record, a smattering of negative act can ruin it all for your reputation and public image. And once the negative connotation starts, your reputation gets worse and worse. Unfortunately, in some cases […]
Online Success

The Ethics of Managing Online Revie...
I had an interesting conversation with a prospective customer this morning. Let’s call him John. John runs a successful business since 1982 and has thousands of happy clients. Their business received a few negative reviews online. This is affecting their business as they are struggling to gain new clients. John wanted us to post a few […]

Understanding the Importance of Pro...
Even in today’s world dominated by social media, it is surprising that most small and large businesses still do not understand the importance of brand reputation management. For most people online reputation management is merely responding to negative reviews online and pushing negative search results out of top few pages of Google. This couldn’t be […]

Brand Reputation Management in the ...
The advent and growth of Social Media has become a blessing for businesses worldwide. It has given them a platform to communicate their message to their targeted audience. Small businesses can now tell their story to their customers and follower without spending thousands and thousands of dollars. It won’t be wrong to say that social […]

Did You Know These Factors Are Affe...
Building an online reputation is an essential aspect for online brands and retailers. For them to maintain a powerful web presence, it is important to be aware of factors that can affect your brand’s online reputation. Selling online is no child’s play. Amidst a ton of operations to manage and complex challenges and issues that […]