Complete guide to Personal Online Reputation Management

Reputation can be everything in a personal and professional capacity. Sometimes, you are personally targeted with malevolent blogs or vindictive YouTube videos or comments on social media that end up in damaging your image adversely. Such unfavourable acts may pose devastating impact on any individual’s personal and Professional life. Online image of business owners, leaders, celebrities and sports stars, directly affects public opinion and how employees, investors and public think about them as an individual. Your reputation and your company’s reputation is inextricably linked. Since you have invested entire lifetime in building your public image, you need protection against negative coverage, scandal, online reviews and slander.

You can swiftly undo the likely damage and protect your personal reputation. ORM agencies strategically engineer positive results to overwhelm negative ones with aggressive promotion and top-quality content. Your efforts should not be confined to mere suppressing negative listings but it’s equally important to publish positive and favourable comments. Taking professional help can certainly improve the search engine rankings of positive news and comments about you, allowing you to push negative comments out of the first page. You can safeguard your name by availing personal reputation management services from reputation management companies.

Personal Reputation

Online reputation management companies effectively contain damage to your online reputation by following steps highlighted below:

1. Track changes to online profiles

ORM agencies perform data based analytics to access the complete picture of your present condition and where you need to go. After analysing your online profile, they execute ORM campaign for you. With help of diverse tracking tools, they monitor rankings, mentions and changes in the status. Not only this, they also individually examine external and internal links to ensure they are connected to reputable sites. The more they will get to know about you, the more they will accomplish for you.

2. Suppression technique to suppress the negative listings

The act of pushing down negative listings so they don’t appear on the top pages of a search result. This works as a brilliant long-term strategy that protects against potential negative mentions that may arise.

3. Removal technique to remove the negative reviews

Another important strategy should be to remove or disappear negative stuff from bad links to negative online reviews. It may include a single review, an article or a complete website that needs removal.

4. Crisis management

There are some complex reputation campaigns that require a combination of suppression and removal techniques. Such complex campaigns that use mix of two strategies are devised to overhaul online personas and tell a more positive story about you to the world.

5. Suppression, Removal, and Crisis Management

A solid ORM campaign is one that focuses on keeping negative mentions from rising to the top of search listings. Depending on the situation at hand, strategy should be devised to accomplish the task of preventing the display of negative content in number of ways.

6. Customised reputation management

Since one size doesn’t always fits all when you are dealing with individual brands and their reputations, custom program based on individual’s requirements works. You need to get personalised care that works for improving your own identity.

7. Positive search results lead to better opportunities

You may turn myopic eye to the long lasting and significant benefits of ORM but Online reputation management has incredible power to attract customers, boost sales and generate impressive ROI. Reputation management agencies ensure that the best search results take the highest rank in listings and worst search results are pushed down.

Why should you choose Reputation Repair Company?

Internet has made much easier for disgruntled customer to take to public forums and release damaging word of mouth or lodge public virtual complains. That’s why anyone running an online business should take ORM as priority.

  • 24×7 Monitoring, Alerts and reports

ORM agencies are always plugged in. They keep vigil on your online status, if it changes they address and resolve the issue efficiently. By setting alerts they will notify you when you receive negative or even positive press. They also provide monthly reports to enable you to check the progress and current standing of your business empire’s online presence.

  • Prevent Negative content & Gain positive reviews for you

You can address and restrict the bad content before it reaches the internet. ORM agencies allow you to do that by providing review sites where customers who have had pleasant experience with your business leave their feedback. Whereas customers with unfavourable experience with your business are directed to online form. Their feedback is captured and sent to owner but such feedbacks are not published online.

  • Creating and protecting a positive reputation

As per statistics, more than 80% of the consumers make their buying decision depending on the content of online reviews. If people find negative critiques, they will never support your business and chances are that you would go out of the business. You can prevent this from happening by hiring online reputation management professionals. They will create a stable positive image and protect it so you need not to worry about people’s perception. Hence, you can maintain focus on running your business.

  • Improve Your visibility and online presence

Online presence is vital to increase brand awareness. ORM helps in boosting and improving your online presence by pushing negative mentions down to the end pages of the search engine. Consequently, people will forget those negative feedbacks and comments about you and your company. ORM services thus play significant role in keeping negativity from spreading out.

  • Respond to third party sites related to your business

ORM agencies constantly search and destroy undesirable information like negative comments, reviews, blogs, articles etc. that are fake, exaggerated or posted by unhappy customer or competitor. Such content is sought out and push down permanently.

  • Become a trusted company

For buyers, a firm’s convection is crucial that’s why they read reviews before availing product or services from it. For this reason, you should monitor all comments and articles posted online. However, it is difficult to keep 24X7 check, you can’t do that without having the right tools to use. Nevertheless, if you hire professional review managers, they can analyse and check all websites for you.

Should you pay for Online Reputation Management?

You cannot manage the technical aspects of online reputation management in house, so you need to hire a reputation management company. It’s important to manage and solidify your image online, reputation management professionals use proven SEO tactics until all negative mentions go down to the lower rankings. Online reputation management agencies will help you recover from negative reviews lurking around the internet. On your behalf, these agencies will address those complains. Furthermore, they will then place those reviews on the last few pages of the search engine.

Ending Note

Negative comments, bad reviews or even direct remarks on your company, could steer prospective clients away. At this point of time you will require someone to handle your corporate image. Who doesn’t like plenty of positive online reviews from delighted customers that usually end up forming a powerful online presence to attract new customers? Everyone does…so, if you want to create a more balanced and true reflection of your identity, then you should not think twice before hiring a reputation management company. By hiring a reliable and experienced online reputation management company, you can rest assured that your company’s online reputation is in safe hands. Money spent today can go a long way towards building a positive online reputation that will in turn contributes to the success of your business.

Tanuj Rastogi

Reputation Management Strategist & Online Marketer passionate about helping business achieve the best out of Internet by building Positive Reputation, a successful Online Crisis Management Plan & clever Online Marketing Strategies.

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