Did You Know These Factors Are Affecting Your Brand’s Online Presence?


Building an online reputation is an essential aspect for online brands and retailers. For them to maintain a powerful web presence, it is important to be aware of factors that can affect your brand’s online reputation.

Selling online is no child’s play. Amidst a ton of operations to manage and complex challenges and issues that crop up along the path, building a strong brand reputation and maintaining it remain two inevitably significant aspects.

Your online reputation helps shape the decision of your potential customers on whether they should trust your brand, products and services. And, if you aren’t already concerned about “how your brand looks online” and “what your prospects and customers think about your brand”, then you might be losing your potential customers to your very own competitors.

While finding a professional online reputation defender to manage your web presence is certainly the best way out, knowing the factors that are or can have a negative impact on your online brand visibility can help you help you a lot.

Their Reviews

“What they think and say about you” might be a thing to just better ignore in general, but is a matter of utmost importance in the ecommerce world. Customers always have their views about the products and services they buy, which they express by reviewing the brand or store they purchased from, online. These customer reviews are highly considered by other consumers, especially first time buyers, in order to make sure they’re buying from a reliable brand or retailer. The better your online reviews are, the more valuable customers you acquire.

Your Response to Their Reviews

An inevitable truth about online reviews is that they aren’t always pleasing. However, there are certain ways to deal with those negative reviews and restore your damaged online reputation. You may not keep consumers from leaving negative reviews about your brand/products/services, but you can absolutely have your response take on their reviews positively and retain your customers.

Whether negative or positive, paying attention to reviews from your consumers and tackling them with your thoughtful comebacks can go a long way to reinforce your reputation.

Responding to Negative Reviews

Being proactive about not-so-pleasing reviews and feedbacks will work wonders for your brand. Every time you come across a negative feedback, try connecting with the consumer directly and work out the issue. You can go on to make up for the unpleasant experience the consumer had availing your services by showing your concern and engagement. Provide a high level of service to the unsatisfied consumer while persuading him to rethink about your brand.

Responding to Positive Reviews

Although a good sign already, positive feedbacks and reviews can be dealt with wisely to make the most of the impression your brand and services have left on your consumer. Interact with your happy customers and acknowledge their kind reviews by responding back to their posts and comments concerning your brand or services on social media. This will help you promote better relationships and enhance your credibility.

Social Buzz

Apart from reviews and feedbacks, building an online profile and maintaining it is a vital aspect of online reputation management. By creating a profile on varied social media platforms, not only can you spread the word about your brand and share with the audience your recommendations, upcoming events and more, but you can also keep track of your web presence by enabling your customers to share their personal reviews and feedbacks on the platform itself.

Your Active Presence

Building an online profile is only a step forward. You need to maintain the profile and social media pages you created in order to stay connected with your customers. Being active on social media will assist you on online branding and marketing. This way you can better engage with your customers and know what’s happening around your brand on the web.

Tanuj Rastogi

Reputation Management Strategist & Online Marketer passionate about helping business achieve the best out of Internet by building Positive Reputation, a successful Online Crisis Management Plan & clever Online Marketing Strategies.

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