Reputation Management – Making the Customers See What You Want Them to See

You may have a strong online presence, but it might not always be possible for you to control what’s said about you (or so it seems). Yes, you are the one being talked about, but then, unsatisfied customers, competitors and more importantly, disgruntled employees– they all may come into the picture and that’s because they have a powerful tool at disposal – they can all access the internet and say just about anything. However, with reputation management, the control is in your own hands (breathe a sigh of relief). See, when people look for you online, more often than not, they dig up dirt on you.

Why they would do that, you may ask. Here’s your answer:

You know you are good, but don’t you think your competitors, no matter how bad they are, can also make tall claims. How do you expect the customers to distinguish between the two? They have no option but to go online and probe. And if they come across something that’s not in your favour, they may take it seriously.

What you can do, you may wonder. Here’s a good approach:

For starters, you need to find out what may have led to negative publicity. Are people bad mouthing you because you did something wrong? Or are you being targeted because you are good? In either of the situations, you need to ward off the negative, right? If you are at fault, you know what to do, but if you are not, this might help:

  • Negativity may have taken its toll
  • Take advantage of blogs, forums and communities
  • Rebuild your tarnished reputation
Push Down
  • Focus on the first page results
  • Push down the negative results
  • Customers may not look beyond the first page
  • Hire an agency for online reputation management
  • Ask them to take proactive measures
  • Seek legal advice in case of libeling
No matter what it takes, don’t let negative results affect your reputation or your sales for that matter. Look good online, now and forever.

Tanuj Rastogi

Reputation Management Strategist & Online Marketer passionate about helping business achieve the best out of Internet by building Positive Reputation, a successful Online Crisis Management Plan & clever Online Marketing Strategies.

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