Studies have a shown that a large number of customers share their experiences with others. Interestingly, they are influenced by whatever is told to them and may decide to buy a product if the feedback is positive. A clean online reputation, one that’s well-guarded, is likely to play an important role here. It has also been observed that the customers seldom make decisions on the basis of advertisements and may consider them to be false. So, the onus lies on you, to make them believe that you are good. When you defend your reputation, you do exactly that.
It all starts with optimisation; the content published on blogs, forums and social media sites is optimised to make it more engaging. Then, negative search results influencing your reputation, if any, are pushed down. These results are not removed and this is done on purpose. We don’t want your customers to feel that their voice is being suppressed. While creating a positive image of you, it’s important for us to ensure that they receive a response on whatever they have to say.
If you want to be in a win-win situation, where you have a clean reputation and are able to show your customers that you care for them, even if they have something negative or bad to say, do try our online reputation defender. Give us a call!